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Digital home ‘too expensive’
The digital home dream remains just that for many as they
find it too expensive and too complex. A survey of 2,500 people in the UK, US,
France, Germany and Japan has found that 'significant barriers' are preventing consumers splashing out on converged solutions. 
Over 80 per cent said it was
too expensive while more than 70 per cent said - optimistically - that they wanted to deal with a
single provider when it came to the content, services and digital devices needed to create a digital home. Four digital home segments
were addressed by the survey: home entertainment, home healthcare, home
management and virtual office offerings. Not surprisingly, home entertainment
was the most popular and here you can see why. In the gender breakdown, women
respondents focused on the lifestyle benefits while men focused on the
technical and control capabilities. Now there’s a surprise. For a more detailed
breakdown, go here.
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