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Net TV to become major player
TV over the
Internet will be a key TV platform within 10 years according to the latest report
on the growth potential of broadband technology. Lovelace Consulting and
informitv claim that TV over broadband - or Internet Protocol TV (IPTV) will result in a new Web-like TV
environment where viewers will be able to browse and download millions of
shows. It will also represent a real threat to the current dominance of digital
satellite, terrestrial and cable transmission. 
The most important change will
be the growth of ‘pull’ TV as opposed to the current regime of ‘push’ TV where
broadcasters decide what, and when, programmes are put out. Pull TV, the report claims, will
put viewing control in the hands of us viewers. Although there is a certain amount of user control arriving with digital TV, it is still very limited. Imagine that though, great TV all of the time when it’s
convenient. Seems too good to be true. Full story here.
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