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Sony unveils Blu-Ray movie pricing
Talk about setting
the cat amongst the pigeons. Hollywood studios got a wake-up call yesterday
when, in a surprise move, Sony announced pricing guidelines for the next
generation of high-definition (HD) movies using its Blu-Ray disc technology.
According to Sony Pictures Home Entertainment, new movies on Blu-Ray discs will
sell to resellers for around £15 and older, classic movies for about £12. If
you add-in the usual retail mark-up of 20-25 per cent, new HD movies should
cost around £20 while classics/older movies will come in at around £15. This is
quite competitive, putting them at around 20 per cent more expensive than
current new DVD releases. 
Of course, none of the big Hollywood studios have
yet announced what they intend to charge for those high-def versions of movies you have probably already bought on VHS and DVD but, it will be hard to push prices much higher than what Blu-Ray creator Sony has now promised. All things considered, £20
is not too much to pay for the high-def version of your fave movies, especially
if the extensive new extras we’ve been hearing about are as good as the
promises. Fingers crossed.
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