Sony is going for broke on the LCD TV front by launching three new ranges of Bravia TVs. After months of watching the ad filled with bouncing coloured balls taking over the streets of San Francisco, the TVs in question have arrived. The three ranges are the Bravia S, V and X, all of which are high definition ready (HD Ready) and sport integrated digital TV tuners for receiving free-to-air digital TV, like Freeview.  At the heart of all TVs is the Bravia Engine, which acts like a digital studio to perform numerous tasks on the fly to boost image quality. This includes reducing signal noise, enhancing low contrast images to make them sharper and processing blues, greens and reds within each frame displayed.

The Bravia S series, comprising 26in, 40in and 46in models, is capable of displaying 1080i and 720p HD images and all models come with a HDMI input. Next up is the Bravia V range, with 32in, 40in and 46in screens, boasting a range of colour reproduction technologies. These include a redesigned backlight that extends the red and green spectrum to priduce more lifelike colours. Top of the range is the X series, capable of displaying all HD formats including the highest, 1080p at 1920 x 1080 pixels. All X models come with two HDMI inputs and in-built Dolby Digital II sound. No prices yet. 

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