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Freeview To Boost DVR Education
Unlike older VCRs, newer recorders record to internal
hard disk drives or blank DVDs. They also sport advanced features include support
for 7-day electronic programming guides (EPGs), the ability to pause and rewind
live TV, while some will let you go to the start of a programme that is still
be recorded and watch it. 
The company will launch a Freeview Playback brand this
September to raise PVR/DVR awareness among consumers and boost the uptake of
such devices from its partners. The move follows disappointing results from its
own research, which found that there is very little awareness among Joe Public
about new TV recording technology. It’s also an attempt to create its own
recorder branding against the dominant Sky+.
Apart from education, the Digital Television Group
will ensure that a new Freeview Playback logo will be present on supporting
recorders while manufacturers will be asked to use a common product description
to make it easier for consumers. Whether manufacturers will actually listen is another thing altogether. Cary Wakefield, Freeview general manager said:
“The
launch of Freeview Playback is crucial to driving consumer understanding and
uptake and will help to clearly define the category.”
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