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EMI inks download deal with Mashboxx
EMI artists include Kate Bush, Gorillaz, Robbie Williams, Coldplay and
Radiohead, among others. Mashboxx has already signed a deal with Sony BMG.
David Munns,
chairman and CEO of EMI Music North America, said: “When it
rolls out, Mashboxx will be a no-obligation way for fans to really immerse
themselves in discovering music, turning their friends on to what they like and
getting excited about artists and music they've not yet heard. It has the
potential to be a very good revenue stream for those who make their living from
creating and investing in music.”
EMI’s tracks will be ‘fingerprinted’ by technology developed by Snocap,
ironically a company set-up Shawn Fanning, the founder of former 'illegal' download service, Napster.
Consumers will be able to
listen to full previews of tracks up to five times before purchase. After five times, the preview window is reduced
to 30 seconds. Once purchased, tracks can be burned to CD seven times, played across
five different PCs and transferred to Windows Media portable players as often
as you like.
The Mashboxx service is due to go into beta testing soon but no official launch date has been announced.




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