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Hitachi to slash plasma TV prices

In an aggressive move to boost its rankings in the plasma TV market, Hitachi has announced that it will reduce prices by 20 per cent in the coming months.

This is a significant price cut, but not as much as the 30 per cent that was promised in recent months but, who’s complaining? Plasma TVs are coming under increased competition from LCD TVs, which are increasing in size and getting cheaper – although not as cheap as plasma. Hitachi_cmp4212_sm Competition is fiercest in TVs under 40ins. The price cut should help boost sales and will hopefully, for consumers, spark a price war with other plasma manufacturers.

Speaking to Reuters, Hitachi vice president Makoto Ebata said he expects sales of plasma TVs above 40in to be strong. He said:

“Panels are getting bigger and demand for high-definition plasma TVs is strengthening. We are aiming for 30 per cent of the global market for high-definition plasma TVs.”

Hitachi was ranked as the fifth largest producer of plasma TVs in 2005, according to DisplaySearch, beind Matsushita, LG, Samsung and Philips.

Comments

20% off!!! Result ;)

Posted by: Cheap Television | August 18, 2007 2:44 PM

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