« Portable Atlus headphones from Sony | Main | How serious a gamer are you? »
Red iPod launches today
Apple, with the aid of Bono and Oprah Winfrey, are all set to launch a special red iPod nano today. The 4GB model, which can hold around 1,000 tracks, has been designed to help fight Aids in Africa. The new model will be part of Bono’s Project Red campaign and Apple has committed around 5% of each sale to go to the fund.
According
to Apple CEO, 
Steve Jobs: “Now customers can buy the best music player in the
world and do something to help the world at the same time. We’re honoured to
work with Bono, (RED) and this team to contribute to an incredibly important
initiative.”
Apple will also be selling special Product Red iTunes gift cards.
Bono said: “We’re
ecstatic that Apple is giving their customers the choice to buy a red iPod nano
and help women and children affected by HIV/AIDS in Africa. It's wonderful to see this incredible level of commitment
from companies that are willing to lend their creativity in the fight against
AIDS in Africa, the greatest health crisis in 600 years.”
More here.
Post a comment