Online Video Eats Into TV Viewing - InterActive Home

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Online Video Eats Into TV Viewing

The boom in watching videos online, especially through sites like YouTube, is now reducing the amount of time that people spend watching regular TV.

Around 43 percent of UK telly watchers claim that watching videos online has resulted in them watching less TV. Around 13 per cent said they watched online video occasionally while 10 per cent said they intend to do some in the coming year.

The survey, Bbc_logo carried out by ICM for the BBC, found that the trend for online and mobile video is also on the rise. Despite this, the Beeb can take some hope, albeit fleeting, that regular online viewers account for just 9 per cent of the population.

Unsurprisingly, online and mobile video watching is most popular with the 16-24 year old set at 28 per cent they watch some more than once a week. This falls to around 10 per cent with 25-44 year olds and to 4 per cent of over-45s.

While not very alarming yet, online video is something at that all TV makers have to get to grips with fast. Sadly, most online TV offerings are pilots or fledgling with a restricted range of programming.

Read more here.

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