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Dolby Turns Down TV Ads
Have you ever noticed how TV ads often seem a lot louder than the
programme you are watching? If so, you are not imagining things.
Adverts are often broadcast louder for impact which is very annoying but
there’s little you can do except reach for the remote. Until now, that is.
Dolby Laboratories, the company behind the stereo and surround sound 
technology used
in most TVs, movies and audio hardware, has developed Dolby Volume. The company
is pitching the noise leveling technology to TV makers as a way of ending the
volume roller-coaster experienced by broadcast TV viewers. When enabled, it
retains your volume settings when the ads come on and even when you change
channels. Dolby added:
“It also delivers a robust and vibrant audio experience at low volume by
dynamically compensating for the human ear's lower sensitivity to bass and
treble sounds as the volume level decreases. These adjustments are automatic
and do not require user intervention as the volume changes.”
The first TVs incorporating the new technology are due this quarter.
Bring it on.
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