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Warner Unveils New HD Disc
Warner Brothers is hoping to head off the coming war between the Blu-ray
and HD DVD high-definition (HD) disk formats by unveiling a single disk that
can support both formats at next weeks Consumer Electronics Show (CES) in Las
Vegas.
Dubbed Total HD, the new disc will cost a little more than current HD
DVD or Blu-ray discs but Warner said its own consumer research found 
that
people would be happy to spend a little more on something that will play in any
kind of HD player.
In an interview with the New York Times, Barry M. Meyer, chairman and
chief executive of Warner Brothers, said neither Blu-ray nor HD DVD will
disappear anytime soon.
“The next best thing is to
recognize that there will be two formats and to make that not a negative for
the consumer. We felt that the most significant constituency for us to satisfy
was the consumer first, and the retailer second. The retailer wants to sell
hardware and doesn’t want to be forced into stocking two formats for
everything. This is ideal for them.”
Is this a valid solution to the problem of two rival HD formats or just a money-making exercise?
There are no technical details on the disc yet but I’ll be reporting from CES next week and will have a snoop around then.
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