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Mobile Phone For Old People
It boasts big keys, a big display, easy menu navigation, hearing aid
suitability and an emergency call key function. In other words, the kinds of
things that modern mobiles don’t have, which is why older people tend not to
buy them. 
Features have been kept to a minimum to reduce the complexity with support for calls and texting and little else. There’s even a big red button on the back which, when pressed, will
call one of the owner’s emergency numbers.
“The success since market launch has confirmed our strategy,” said
Emporia owner and head developer, Albert Fellner. “We have taken the challenge
to take a close look at the target group 40+ and their needs and developed
mobile phones that meet customer wishes not only with regards to handling but
also design.”
"Mobile Phone For Old People"
40 plus..... how insulting ! I will but Saga Computing magazine in future.
Posted by: Alan | March 23, 2007 2:02 PM
OK, it's probably a mistake to mention 40, but it's so good to see manufacturers recognising that the population is ageing, and many people want clear, simple, easy-to-use technology without a thousand extra functions they don't want and will never use.
Posted by: Graeme | April 3, 2007 12:12 PM
Ive just read that the Emporia Life handset is now avialable here in the UK through Communic8 on 08701 600600 and the RNIB.
Posted by: Stewart | July 9, 2007 2:41 PM
The phone looks like it's on the right track, but what's the rubbish about 'OLD PEOPLE'. I may be older than some, but age has nothing to do with wanting a product that enables ergonomic usage.
Keys smaller than fingers?
Screens that cannot be read in sunlight?
Keys that change function, but with the most obvious usage changing sides between left and right?
I could go on...I truly applaud what I've seen so far of this phone, but why just for oldies?
Posted by: Chris | November 1, 2007 8:21 PM
Latest Mobile Phones become the passion of new generation but on the other hand these become the problem for old people because of its communicative functions. so, they need a mobile phones which are user friendly.
Posted by: flexi | July 23, 2008 10:53 AM