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Women Buy More Gadgets Than Men
It might come as quite a shock to the
lads out there who think all toys are for boys because latest research from
the US is showing that women, not men, are the leading purchasers of wireless
gadgets.
According to industry body, the
Consumer Electronics Association (CEA), women are outspending men by shelling
out $55bn a year compared to $44bn for men. 
This is a real turnaround in an
industry stereotypically fuelled by gadget-obsessed men. In addition, women are
influence almost 90 per cent of all purchases. The results come from the U.S.
Consumer Electronics Sales and Forecasts 2002-2007 report and have been
announced today as part of International Women’s Day on March 8. Overall, the
industry is looking good – better than expected.
Todd Thibodeaux, CEA's senior vice
president of industry relations, said sales have exceeded earlier conservative
forecasts.
“We originally forecast eight percent
growth, but when all was said and done, we saw an impressive 13 percent growth
for the year. Consumers started the year investing in innovative consumer
electronics products and seemingly never stopped. With the 2007 forecast, we
see the consumer love affair with technology continuing at a healthy clip.”
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