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HD-DVD Player Sales Hit 100,000 In US
The 
news arrives on the first anniversary of the release of the HD DVD
format. Most noteworthy is that the figures do not include sales of HD-DVD PC
drives or the XBox 360 HD-DVD add-on drive. Both of these have also been
selling strongly.
Toshiba, which recently slashed the cost of its players to compete
better with the newly arrived PS3 [which has a Blu-ray drive in-built], is
hoping to boost the image of HD DVD which seems to be losing the movie war with
Blu-ray right now.
According to Nielsen Video Scan, US sales of Blu-ray discs are
outselling HD-DVD by 2-to-1. Of course, there are new 1080p HD DVD players
coming and 70 new HD DVD movies on the way in the coming months, which the HD
DVD camp claim, and desperately hope, will turn things around.
In marketing terms Sony’s Blu-ray, especially with its tie-in to the
PS3, has been running away with the marketing battle. Over 165,000 Blu-ray-equipped
PS3s sold in the first two days of the launch in the UK last month.
Unless, the HD DVD alliance manages to raise its game, the so-called
‘Format War’ could soon become little more than a skirmish.
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