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HDTV Sales Set To Soar
Seeing as you can barely find a fat CRT TV on the High St. anymore, it’s
not surprising that high definition TV (HDTVs) sales are set to rocket.
According to Strategy Analytics, sales of HDTVs and high-definition (HD)
video devices will jump 158% in 2007 to reach 28.1m units. By 2012, 70% of
European homes will own at least one HD-capable telly, up from just 8% in 2006.
In addition to that, most HDTV customers will also buy a HD set-top box, movie
player, games console or digital media player too.
“Europe's high definition TV transition is well under way,” says David
Mercer, principal analyst at Strategy Analytics. “European consumers are
beginning to buy HD-capable devices in huge quantities and there is a terrific
opportunity for content providers and distributors to meet the growing desire
for HD programming.”
The report compared adoption forecast models across different emerging
HD device segments. It also claimed that by 2012, 44% of European homes will
own HDTV receivers, like set-top boxes or integrated digital TVs. By that time 27%
will have HD digital media players, 26% HD disc players, and 15% HD portable
devices.
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