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Virgin Radio Hits Wii And PS3
Virgin Radio has announced that it has become the first UK radio
broadcaster to be available across games consoles. In a new deal, owners of Wii
and PS3 consoles will be able to tune into Virgin Radio via a special player on
the consoles’ Web browser.
They will also be able to tune into Virgin’s other stations, 
Xtreme,
Classic Rock and Groove. As well as radio, listeners will also be able to
access videos and ‘exclusive’ music sessions.
The commercial side of the offering will allow users to also buy CDs,
gig tickets and tracks via the Virgin Radio Ticket Store.
“People are treating the consoles as part of their home entertainment media centre, and now Virgin Radio will be part of that experience," claimed James Cridland, digital media director at Virgin Radio.
“This platform
has great growth potential, particularly among early-adopters and 25-44 audience
popular with advertisers.”
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