Apple Debuts iTunes Plus: Bye-Bye DRM - InterActive Home

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Apple Debuts iTunes Plus: Bye-Bye DRM

Apple has kicked off the world’s first copyright-free music download service with the introduction of iTunes Plus.

Thanks to its recent deal with big music publisher EMI, iPod owners will now be able to download music without the dreaded DRM (Digital Rights Management) copyright protection software. Of course, there will be a price to pay in the shape of a 20p bump in price to 99p per download.

This is not so bad though since the DRM-free Itunesplusbg tracks are double the quality of regular iTunes downloads. Tracks are encoded at 256kbps, versus the usual 128kbps. In addition, iTunes users can upgrade any previously downloaded EMI tracks or albums to the higher quality versions [20p per track or around £2 per album] with a single mouse-click.

“Our customers are very excited about the freedom and amazing sound quality of iTunes Plus”, said Steve Jobs, Apple’s CEO. “We expect more than half of the songs on iTunes will be offered in iTunes Plus versions by the end of this year”.

Eric Nicoli, CEO of EMI Group, commented: “This is a tremendous milestone for digital music, Consumers  are going to love listening to higher quality iTunes Plus tracks from their favourite EMI artists with no usage restrictions”.

Comments

Unfortunately, Apple does embed your personal account information to the track.

Posted by: Steve S | May 31, 2007 9:39 PM

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